Members of the audience are invited to volunteer to be hypnotised, no one is forced to participate in the show. When under hypnotic influence the volunteers are turned into famous stars such as Will Young, Eminem, Madonna, Tina Turner, Tom Jones, Freddie Mercury, the Spice Girls, Westlife, Michael Jackson, Britney, Kylie, Pink, Shirley Bassey, Mick Jagger and Robbie Williams. Also see volunteers win the National Lottery; turn into a very naughty class of 7 year old children, and the invisible man to name but a few, and new to the show is Little Britain as the list of stunts is endless. More personalities are added as the act changes continuously.

New to the act XFACTOR!!! Also Jedward, Cheryl Cole, Dizzee Rascal and coming soon Jeremy Kyle!

Rod does not humiliate or degrade the participants, and the show conforms to the Hypnotism act of 1952. Following a Home Office investigation in Hypnosis, a report of their findings has been issued and states that Hypnosis can NOT pose any harm to anyone. In other words, it is more dangerous taking part in a TV Game Show than taking part in an Hypnotic show, but probably not as much fun!